Author and speaker Jeff Reeter pursues life by design as an entrepreneur, servant leader and strategist. His mission in organizational leadership is wholly developing teams of champions dedicated to excellence in serving others. He is often heard up and down the halls of his financial firm (Northwestern Mutual) saying, "Seek first to serve, love, care, matter, make a difference and be a catalyst in the life of another person and see if everything else doesn't work out for you." Jeff is married to Cindy and enjoys outdoor adventures (hiking, fishing, hunting, etc.) and spending time at the Reeter Ranch with their family and friends.